Earlier this month, Facebook announced Paper (https://www.facebook.com/paper), a new service that allows users a more detailed look at their News Feed, offering customizable options, organization of their feed by category, and more.

For users, this means a different Facebook experience, one that gives them more control over what dominates their feed. But for those of us who use Facebook to advertise, it isn’t entirely clear how this will affect us. If you use Facebook as your primary means of social media marketing, one thing is for certain — things are about to change, even if we aren’t quite sure how yet.

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We talked before about adding a blog to your site**I’d link to the post where I did that, David** So now you need to make sure that blog is shareable. More than that, you need to make sure every page on your site is social media friendly, and you need to be encouraging people to share your stuff.

You should already have your social media accounts linked to your main website, allowing your visitors to easily find you on Facebook and Twitter.  Following with this, you need to make the pages of your site shareable with as many social media platforms as possible by adding appropriate share buttons. As long as the share buttons you add aren’t gaudy, you can creatively fit a lot of them on each page.

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