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So, you’re ready to jump into social media marketing, but you don’t want to screw up the basics. Or maybe you launched your Facebook page months ago, but can’t seem to get anyone except your employees (or your mother) to follow you. Either way, you’re going to need some help.
Do you want to be a social media powerhouse but can’t seem to get any momentum? Check below to make sure you’re getting the basics right.Read More
Regardless of what kind of website you have, one of your primary goals is to drive in traffic. After all, people can’t know you exist and/or buy what you’re selling unless they can find you. Maybe you’ve started marketing yourself on social media, and you’ve begun optimizing your site for search engines; and now you’re looking for another way to drive in traffic. Consider adding a blog to your website.
There are several advantages to doing so, one being that more pages online carrying your name means more hits and more traffic. The second is that a blog gives your site some fresh content, which is always a plus, since it encourages people to visit again.
What is a Landing Page? Well, you’ve likely visited one a million times and didn’t know it. A landing page is a page on the internet that houses a limited amount of information, and is designed simply to link you to another page. Think of it as a middle ground between two points, or a short stop in between websites.
Landing pages have a variety of uses. For example, they can be used to unite your content online. If you have work that’s being published elsewhere on the internet, but you also want the people who check your personal website to know about it, using landing pages may come in handy. Just make a blog post with a photo, a quick blurb, and an external link to your offsite content. This way you’ve made sure your work appears on your site, while simultaneously promoting your content that may be housed elsewhere.
Without boring you with the specific data and numbers (though if you’re interested, we posted a link below), the fact is that Apple’s iPhone iOS and devices running on Google’s Android each make up a significant portion of the total market share, and neither is likely to vanish any time in the near future. So, if you’re looking to create a mobile app, the smartest move is to accommodate both of them.
Without getting into the technical nuances of iOS and Android, the fact is that both have their own distribution methods, and many apps are not compatible for both. If your app isn’t compatible with both iOS and Android, many of your potential users will never be able to find your app, let alone use it.
Earlier this month, Facebook announced Paper (https://www.facebook.com/paper), a new service that allows users a more detailed look at their News Feed, offering customizable options, organization of their feed by category, and more.
For users, this means a different Facebook experience, one that gives them more control over what dominates their feed. But for those of us who use Facebook to advertise, it isn’t entirely clear how this will affect us. If you use Facebook as your primary means of social media marketing, one thing is for certain — things are about to change, even if we aren’t quite sure how yet.
We talked before about adding a blog to your site**I’d link to the post where I did that, David** So now you need to make sure that blog is shareable. More than that, you need to make sure every page on your site is social media friendly, and you need to be encouraging people to share your stuff.
You should already have your social media accounts linked to your main website, allowing your visitors to easily find you on Facebook and Twitter. Following with this, you need to make the pages of your site shareable with as many social media platforms as possible by adding appropriate share buttons. As long as the share buttons you add aren’t gaudy, you can creatively fit a lot of them on each page.
