Regardless of what kind of website you have, one of your primary goals is to drive in traffic. After all, people can’t know you exist and/or buy what you’re selling unless they can find you. Maybe you’ve started marketing yourself on social media, and you’ve begun optimizing your site for search engines; and now you’re looking for another way to drive in traffic. Consider adding a blog to your website.
There are several advantages to doing so, one being that more pages online carrying your name means more hits and more traffic. The second is that a blog gives your site some fresh content, which is always a plus, since it encourages people to visit again.